How to stage jewelry for photographs
It's crucial to have attractive images of your jewelry if you plan to sell it on the internet or in catalogs. This means that all of the jewelry should be in focus with no distracting reflections.
To achieve this goal, use as much natural light as possible. Otherwise, choose a well-lit area that is not directly in sunlight.
Lighting
Lighting is an important factor to consider when taking jewelry product photos. Avoid harsh shadows. These can distract and make the product look unprofessional. Diffuse light will soften the dark shadows to create a more flattering picture.
You can also achieve the same results by using a professional light box or another tool for product photography. Using a lighting box will eliminate any unwanted reflections and ensure that your product is well lit on all sides.
If you want to shoot with natural light, position your jewellery in a window where it won't be in direct sun. Bright sunlight can produce unflattering reflexions and may be too bright in a small picture. Use a white sheet or piece paper to diffuse sunlight and reduce reflections. Smudges and dust are also problematic, but can easily be removed by wiping the jewelry after production.
Props
Using props when taking jewelry photos will help you to show off the beauty and detail of your pieces. Props help frame your jewelry in an authentic way.
When buying props, select materials and styles that are consistent with the brand identity. Too many props will confuse or distract your visitors. Stick to basic styles that complement your jewelry.
Acrylic surfaces and reflective mirrors can be used as jewelry photography props to add a bit of shine to your pictures. You can also enhance the shine of jewelry with marble, plants or flowers. Consider adding dried florals or foliage to your photos for a rustic look.
Backgrounds
Positioning jewelry correctly is essential to bringing out its best features. The most important aspect to remember is to remove any unflattering shades. This can be achieved using natural light, which will soften the shadows. Or a lighting stand equipped with a diffuser that will create a uniform glow around the product.
The flash on your camera can cast harsh and distracting shadows. Instead, use an professional reflector to bounce back more light and avoid unwanted dark shadows when taking flat lay pictures.
A white backdrop is ideal for jewelry photos, as it will prevent the jewellery from being affected by other colours and lights. It also makes the piece appear as real as possible. This is important for ecommerce. Use jewelry display busts to give your product a more customized look. You can also DIY using cardboard for an affordable alternative.
Post-production
Lighting is one of the most challenging aspects of product photography. Jewelry is reflective and requires high-quality lighting in a studio. To minimize shadows, we recommend using a ring light or continuous softbox. This will accurately depict the color and reflect the jewelry. The other challenge involves capturing the jewelry with the right focus. This is done by taking several photos with different focal points of the jewellery and combining them after post-production. This process can be time-consuming, and requires skill to achieve good results.
Props for jewelry can be very useful, but they must be used sparingly. Props such as mannequins can be used to display jewelry. They are also useful for displaying necklaces and earring flats. Standard lenses should be used instead of distortions like wide-angles, telephotos, and other lenses that cause distortions. These lenses can make jewelry appear blurry and out of focus.
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It's crucial to have attractive images of your jewelry if you plan to sell it on the internet or in catalogs. This means that all of the jewelry should be in focus with no distracting reflections. To achieve this goal, use as much natural light as possible. Otherwise, choose a well-lit area that is not…